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Do you know why nobody is reading your press releases ?
Maybe you do not realize it, but I believe many B2B companies have really bad press releases. In this post I want to share with you some of the reasons why B2B companies must change the way they write...
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Why do your press releases look like cheap Chinese replicas ?
Do you wonder why your target audience is not reading your press releases? Are your press releases filled with company jargon and brand names? Are you writing about how good your products and your...
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How to maximize the effect of your marketing materials?
B2B marketing organizations create many marketing materials, or execute different types of outbound marketing activities. As explained in some of my previous posts on the increasing ineffectiveness of...
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